MIRAVIA Brand system

At the core of Miravia’s foundation, our design team crafted a captivating logotype. Inspired by a prism, it symbolizes the transformation of a single beam of light into a vibrant spectrum of colors, reflecting the multifaceted nature of both consumers and brand insights. Building upon this initial element, we developed a comprehensive brand system treatment, ensuring Miravia stands out in the crowded marketplace.

My contribution: brand design market research
visual design prototyping motion media

Branding impact so far:

Executional brand memorability: 80% above the norm
Branding engagement: 4 (3.80 norm)
Brand Predisposition persuasion: 3.15 (2.71 norm)
Brand Predisposition Affinity: 69.76 (68.16 norm)